کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
467022 697897 2014 16 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
NFC mobile credit card: The next frontier of mobile payment?
ترجمه فارسی عنوان
کارت اعتباری تلفن همراه NFC: مرز بعدی پرداخت موبایل؟
کلمات کلیدی
کارت اعتباری تلفن همراه؛ مدل پذیرش فناوری؛ ارتباطات زمینه جدید؛ مالزی
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر شبکه های کامپیوتری و ارتباطات
چکیده انگلیسی


• Technology Acceptance Model has significant influence on the intention to adopt.
• Psychological science constructs are significant in this study.
• Finance-related risks are non-significant in this study.
• The moderating effect of gender is non-significant in this study.

With the advancement of mobile devices and the emergence of Near Field Communication (NFC) technology, payment today is a mere wave-of-the-phone. However, the adoption of mobile credit card (MCC) is still not widespread despite its potential as documented. Premised on this, the study extends the Technology Acceptance Model (TAM) with four additional constructs. The moderating effect of gender was also examined. Data collected from 156 respondents were analyzed using Structural Equation Modeling (SEM) and multi group analysis. Cohen’s f-square statistic for effect size is 0.815. The results revealed that only finance-related risks and the moderating effect of gender are the non-significant factors in this study. The research provides useful theoretical and managerial implications for mobile phone manufacturers, merchants, bank decision makers, software developers, governments and private practitioners when devising their marketing campaigns and business strategies. The study also extends the applicability of TAM in the area of MCC from the perspective of an emerging market.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Telematics and Informatics - Volume 31, Issue 2, May 2014, Pages 292–307
نویسندگان
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