The digital future – A challenge for privacy?

Increasingly, data protection laws and the concept of privacy are subjected to manifold challenges created through advancing new technologies such as Big Data, digital identity, biometrics and social media sites. Such technological shifts, although being immensely beneficial to society at large, create problems for the protection of an individual's privacy. This article addresses the arising issues and suggests innovative technological solutions for minimizing privacy infringements and negative impacts on the private sphere of individuals.