Effective arguments for ecosystem services in biodiversity conservation - A case study on Finnish peatland conservation

Political and socially constructed arguments about values and benefits originating from ecosystem services (ES) may improve the effectiveness of biodiversity conservation. In this article we show how effective biodiversity conservation is dependent on stakeholders' rhetorical skills and their ability to introduce persuasive arguments for the target audience. We present a case study of a lengthy conflict to protect a mire area located in Eastern Finland. We follow locally constructed arguments and analyse their effectiveness with different audiences. Research data consist of interviews, newspaper articles and legal documents. Employing content analysis, we study the ES identified by different stakeholders and analyse the effectiveness and sources of arguments presented on behalf of those services. We differentiate between legal and political effectiveness as many ES arguments were effective in sustaining the prolonged conflict locally but ineffective in administrative courts. Legislation and scientific evidence are identified as the main sources for an effective argument in legal proceedings. This case is an example of how local residents require support from scientists in order to formulate effective arguments for legal audiences. Valid arguments for legal institutions are based on the protection of individual species or biotypes whereas political processes are more responsive to local ES valuations.