کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
478088 1446009 2015 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Pricing and assortment decisions for a manufacturer selling through dual channels
ترجمه فارسی عنوان
قیمت گذاری و تصمیم گیری های مختلف برای تولید کننده از طریق کانال های دوگانه
کلمات کلیدی
قیمت گذاری، خرده فروشی، مدیریت زنجیره تامین، برنامه ریزی انتخابی کانال دوگانه
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر علوم کامپیوتر (عمومی)
چکیده انگلیسی


• We study pricing and assortment decisions in dual-channel supply chains.
• The channels used by the manufacturer are its direct channel and a retailer.
• We find that the retailer prefers items with low demand variability.
• In contrast, the manufacturer prefers the retailer to carry high-variability items.
• Consequently, the manufacturer charges a lower wholesale price for those items.

In many supply chains, the manufacturer sells not only through an independent retailer, but also through its own direct channel. This work studies the pricing and assortment decisions in such a supply chain in the presence of inventory costs. In our model, the retailer offers a subset of the assortment that the manufacturer offers through its direct channel. We model the customer demand by building on the nested-logit model, which captures the customer’s choice between the manufacturer and the retailer. This model produces several insights into the optimal pricing strategies of the manufacturer. For example, we find that variants with high demand variability will carry a lower wholesale price. Furthermore, we characterize scenarios in which the manufacturer’s and retailer’s assortment preferences are in conflict. In particular, the manufacturer may prefer the retailer to carry items with high demand variability while the retailer prefers items with low demand variability.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Journal of Operational Research - Volume 242, Issue 3, 1 May 2015, Pages 901–909
نویسندگان
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