کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
478481 | 1446091 | 2011 | 11 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: An option-based revenue management procedure for strategic airline alliances An option-based revenue management procedure for strategic airline alliances](/preview/png/478481.png)
An airline has to decide whether to accept an incoming customer request for a seat in the airplane or to reject it in hope that another customer will request the seat later at a higher price. Capacity control, as one of the instruments of revenue management, gives a solution to this decision problem. In the presence of strategic alliances capacity control changes. For the case of two airlines in the alliance and a single flight leg we propose an option-based capacity control process. The determination of booking limits for capacity control is done with real options. A simulation model is introduced to evaluate the booking process of the partner airlines within the strategic alliance, considering the option-based procedure. In an iterative process the booking limits are improved with simulation-based optimization. The results of the option-based procedure will be compared with the results of the simulation-based optimization, the results of a first-come-first-served (FCFS) approach and ex post optimal solutions.
► Revenue management for strategic alliances is studied.
► An option-based capacity control process is proposed and tested.
► Booking limits are computed by means of simulation-based optimization.
Journal: European Journal of Operational Research - Volume 215, Issue 2, 1 December 2011, Pages 459–469