کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
479550 1446002 2015 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Innovation diffusion of repeat purchase products in a competitive market: An agent-based simulation approach
ترجمه فارسی عنوان
انتشار نوآوری محصولات خرید تکراری در یک بازار رقابتی: یک رویکرد شبیه سازی مبتنی بر عامل
کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر علوم کامپیوتر (عمومی)
چکیده انگلیسی


• The paper introduces an agent-based simulation approach for innovation diffusion.
• We use repeat purchase products with differing attributes in a competitive market.
• Both the temporal and the spatial dimension of innovation diffusion are considered.
• The model accounts for consumers’ multiple information sources.
• Using a multitude of sources, the sample application is grounded in empirical data.

When introducing a new product into market, substantial amounts of resources are put at stake. Innovation managers therefore seek for reliable predictions of the respective innovation diffusion process. Making such predictions, however, is challenging, because the diffusion trajectory is affected by various factors such as the type of innovation, its perceived attributes, marketing activities and their impact, or consumers’ individual communication and adoption behaviors. Modeling the diffusion of innovations accordingly is of interest for both practitioners and management scholars. An agent-based model can overcome many limitations of traditional approaches. It accounts for heterogeneity in consumer preferences as well as in the social structure of their interactions and allows for modeling consumers as boundedly rational agents who make decisions under uncertainty and are influenced by micro-level drivers of adoption. We introduce an agent-based model that deals with repeat purchase decisions, addresses the competitive diffusion of multiple products, and takes into consideration both the temporal and the spatial dimension of innovation diffusion. The corresponding simulation tool can support decision makers in analyzing the prospective diffusion of an innovation in scenarios that differ in pricing strategy, distribution strategy, and/or communication strategy. Its applicability is illustrated by means of an empirically grounded example for a second-generation biofuel.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Journal of Operational Research - Volume 245, Issue 1, 16 August 2015, Pages 157–167
نویسندگان
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