کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
481234 | 1446136 | 2010 | 12 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Optimal pricing and advertising in a durable-good duopoly
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
علوم کامپیوتر (عمومی)
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: Optimal pricing and advertising in a durable-good duopoly Optimal pricing and advertising in a durable-good duopoly](/preview/png/481234.png)
چکیده انگلیسی
This paper analyzes dynamic advertising and pricing policies in a durable-good duopoly. The proposed infinite-horizon model, while general enough to capture dynamic price and advertising interactions in a competitive setting, also permits closed-form solutions. We use differential game theory to analyze two different demand specifications – linear demand and isoelastic demand – for symmetric and asymmetric competitors. We find that the optimal price is constant and does not vary with cumulative sales, while the optimal advertising is decreasing with cumulative sales. Comparative statics for the results are presented.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Journal of Operational Research - Volume 200, Issue 2, 16 January 2010, Pages 486–497
Journal: European Journal of Operational Research - Volume 200, Issue 2, 16 January 2010, Pages 486–497
نویسندگان
Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi,