کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
482243 | 1446211 | 2006 | 12 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Quality improvement and goodwill accumulation in a dynamic duopoly
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
علوم کامپیوتر (عمومی)
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: Quality improvement and goodwill accumulation in a dynamic duopoly Quality improvement and goodwill accumulation in a dynamic duopoly](/preview/png/482243.png)
چکیده انگلیسی
This paper analyzes optimal advertising and quality improvement decisions by duopolist firms competing in a dynamic setting. An extended version of the Lanchester model is formulated where conformance quality and goodwill are both involved in competition for market share. Each competitor’s new customer attraction rate depends on its own goodwill, while the disloyalty rate for current customers is influenced by the proportion of defective items. The search for a non-cooperative solution by qualitative as well as numerical means leads to definition of the optimal path for advertising and improvement efforts for each competitor, examined under a wide range of configurations.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Journal of Operational Research - Volume 175, Issue 2, 1 December 2006, Pages 1021–1032
Journal: European Journal of Operational Research - Volume 175, Issue 2, 1 December 2006, Pages 1021–1032
نویسندگان
Fouad El Ouardighi, Federico Pasin,