Impact of supply base heterogeneity in electronic markets

Internet based marketplaces have enabled industrial buyers to locate suppliers from geographically diverse locations. This has resulted in increased variations in certain supplier parameters such as capacity and cost among the participating suppliers. However, the impact of this increased heterogeneity on the procurement practices are not well understood. In this paper we consider three supplier parameters that can affect the price the buyer pays and the number of suppliers that the buyer will select for award of contract. These attributes are capacity, production cost and demand for supplier’s capacity. We show how these parameters impact the price that a supplier quotes. We also show how the buyer will determine the optimum number of suppliers using a reverse auction mechanism when he does not have perfect knowledge of the suppliers’ parameters. Our model suggests that buyers need to adjust some of the input parameters while procuring capacity from a heterogeneous supply base. For instance, buyers need to pre-qualify more suppliers if the supply base has greater heterogeneity.