کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
4943566 | 1437636 | 2017 | 15 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Maximizing micro-blog influence in online promotion
ترجمه فارسی عنوان
حداکثر تاثیر میکرو وبلاگ در ارتقاء آنلاین
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کلمات کلیدی
شبکه اجتماعی، میکرو وبلاگ ها، رهبر نظرات ارتقاء آنلاین،
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
هوش مصنوعی
چکیده انگلیسی
The opportunities for dynamic and timely interaction afforded by micro-blogs, accompanied by the increasingly widespread use of mobile devices, have drawn disparate groups of people together to form communities online. For businesses, marketers should not underestimate the importance of understanding and communicating effectively with customers, but it is difficult to use micro-blogs to estimate bloggers' marketing influence due to their lack of structure. In this study, a framework is proposed for identifying opinion leaders and maximizing the dissemination of messages by analyzing existing micro-blogs. More specifically, the framework enables companies to ascertain the subjects of marketing, select keywords, retrieve micro-blog content and blogger information, form ontologies, estimate and analyze the indices of bloggers' influence, identify opinion leaders, and maximize message dissemination. We use Weibo, the most popular micro-blog platform in China to demonstrate the framework.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Expert Systems with Applications - Volume 70, 15 March 2017, Pages 52-66
Journal: Expert Systems with Applications - Volume 70, 15 March 2017, Pages 52-66
نویسندگان
Li Feng, Du Timon C.,