Alcohol related mental imagery: The effects of a priming dose in at risk drinkers

- Alcohol imagery was more vivid and sensorially rich than neutral imagery.
- Alcohol imagery was associated with greater pleasantness and craving.
- Mind-wandering was reduced during alcohol imagery.
- A priming dose (0.3 g/kg) of alcohol seemed to magnify these effects.

ObjectivesDrug related mental imagery is proposed to play a central role in addictive behaviour. However, little is known about such cognition or how it is pharmacologically modulated. Here, we test theoretical predictions of the 'elaborated intrusion' theory by comparing neutral with alcohol related mental imagery, and examine the effects of low dose alcohol on phenomenological aspects of this imagery.MethodsAlcohol related and neutral imagery was assessed after at risk drinkers (n = 40) consumed alcohol (0.3 g/kg) or placebo, in a crossover design. Sensory and visuospatial qualities of imagery, along with associated craving, positive affect and 'mind wandering' were assessed.ResultsAlcohol related mental imagery was rated as more vivid and sensorially rich, effects that were larger following the priming dose of alcohol. In addition, mind wandering was substantially lower during alcohol versus neutral imagery, especially after alcohol consumption. First person perspective was more prevalent for alcohol imagery after alcohol, although the Drink × Imagery type interaction did not reach statistical significance. However, first person imagery was associated with higher levels of craving during alcohol related imagery.ConclusionsAlcohol related mental imagery differs phenomenologically from neutral imagery on a number of dimensions. Priming with alcohol may enable cognitive elaboration by biasing the output of controlled cognitive processing towards enhanced sensory elaboration and increased attention to alcohol related cognition. These feedforward effects may be involved in focusing cognitive and behavioural resources on alcohol acquisition/consumption through the elaboration and rehearsal of relevant goals and plans.