کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5044441 1475372 2017 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Naturally good: Front-of-package claims as message cues
ترجمه فارسی عنوان
به طور طبیعی خوب: ادعای جلوی بسته به عنوان نشانه های پیام
کلمات کلیدی
نشانه های پیام سیاست عمومی، ارتباطات، پردازش اطلاعات، برچسب غذا، مدل احتمالی توسعه،
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
چکیده انگلیسی

Excess bodyweight is a significant public health problem in the United States, increasing the risk of adverse health conditions including hypertension, diabetes, heart disease, stroke, and cancer. Americans are consuming more calories than their bodies need each day and making purchasing decisions using heuristic cues, rather than caloric information. A recent trend in food and beverage labeling is the placement of a natural claim on a product's package. Unfortunately, the United States has not established clear requirements for natural claims and manufacturers are using this term liberally. Using models of information processing as a framework, the goal of this study was to predict the effects of natural claims on message processing and evaluations. It was predicted that natural claims would be perceived as heuristics for healthfulness. A 6 (product) x 2 (claim) experimental design was carried out. Support for the prediction that natural labeled products are evaluated as more healthful was found. Despite the fact that natural products contained the same number of calories as their regular counterparts, participants estimated that natural products contained 18% fewer calories. Implications of these findings for food labeling and public health are discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Appetite - Volume 108, 1 January 2017, Pages 506-511
نویسندگان
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