Determinants of farmers' willingness to participate in subsidy schemes for pesticide-free buffer zones-A choice experiment study

► Great potential in using CE to elicit farmer preferences for AES characteristics. ► 86% of Danish farmers indicate an interest in implementing buffer zones. ► Farmers are able to put monetary values on different AES features. ► Flexibility in contract length and possibility to break it are highly valued elements. ► It is possible to quantify an entrance value to overcome non-economic barriers.