Evaluating the relative strength of product-specific factors in fuel switching and stove choice decisions in Ethiopia. A discrete choice model of household preferences for clean cooking alternatives

► A stated preference survey and discrete choice model were developed to understand household decision-making associated with cooking stove choice in Addis Ababa, Ethiopia. ► The study found that the product-specific factors that were investigated significantly affect stove and fuel choices except price and usage cost factors for the high wealth group. ► The relative strength of factors was assessed in terms of marginal willingness to pay and provides some evidence consumer preference for higher quality fuels and stoves tends to increase with increasing wealth.