Heterogeneous network games: Conflicting preferences

► We model coordination games with strategic complements or substitutes in networks. ► We examine equilibrium configurations for players with different identities; preferences over the available actions. ► We characterize equilibrium networks with complete information (Nash) and incomplete information (Bayesian-Nash). ► There is an equilibrium where both actions coexist in the network if the distribution of identities is heterogeneous. ► There is a monotonic result where players choose the same if the majority of players has the same identity.