Justice for all? Material and semiotic impacts of Fair Trade craft certification

► I explore the effects of Fair Trade certification programs on uncertified artisans. ► I draw on fieldwork with a craftswomen's cooperative in the Ecuadorian Andes. ► I distinguish between material and semiotic impacts of Fair Trade certification. ► Certification impedes many artisans' attempts to join the Fair Trade system. ► Labels belie Fair Trade's goal of lifting the veil on commodity fetishism.