The ecological modernisation of SMEs in the UK's construction industry

Ecological Modernisation (EM) theorists argue that businesses in industrialised nations are ecologically restructuring in response to market signals, and that economic actors increasingly perceive a business case for sustainability. Whilst UK policymakers urge companies to undertake environmental measures voluntarily on the basis that it will be good for business, a qualitative study exploring the environmental practices of small and medium-sized construction firms found that the opinions of owner-managers had little resonance with this 'win-win' rhetoric. Respondents did not perceive the financial returns to be gained from eco-efficiency measures to be significant enough to warrant the short-term investment in time and resources required to pursue them. Moreover, the market was not signalling that product value could be raised or that customers could be won by embracing environmental best practice. The paper concludes by questioning the UK government's faith in EMs 'win-win' ideology to encourage the greening of industry.