Thinking inside the neoliberal box: The micro-politics of agro-food philanthropy

This paper examines a philanthropy-led initiative which has as its objective to jump start the transition to a more sustainable and just food system in California. The first major project funded was a “vivid picture” of California's food system twenty-five years in the future. The outcome of the project is a report that is glossed with the tropes of neoliberalism in all of its key organizing frameworks, analytics, cognitive maps, and idioms and argues for “opportunities-based approaches” as the engine of change. Yet, as described in the paper, this outcome was initially under-determined, and, in fact, the funders had originally intended to leverage their resources for large scale transformation. By examining four moments in the development of the Vivid Picture project, the grantee selection, the modeling exercise, the stakeholder meetings, and the qualitative interviews, this paper will show how existing techniques of neoliberal governance such as modeling, audit, best-practices, and stakeholder participation, as well as current norms of philanthropy, shaped what is thinkable and hence actable. It will also show how “stakeholders” played a constitutive role in producing the outcomes of the project, in part because their input reflected already-developed notions of the possible within the current climate of neoliberalism. In the end it will argue that the failure of the Vivid Picture to look beyond the neoliberal present is itself evidence of the proliferation of neoliberal governmentalities. Still, the entire process galvanized many of the movement actors who were left out of the funding process and, in that way, produced political openings.