کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5078043 1477331 2012 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Strategic alliance as a response to the threat of entry: Evidence from airline codesharing
موضوعات مرتبط
علوم انسانی و اجتماعی اقتصاد، اقتصادسنجی و امور مالی اقتصاد و اقتصادسنجی
پیش نمایش صفحه اول مقاله
Strategic alliance as a response to the threat of entry: Evidence from airline codesharing
چکیده انگلیسی

Strategic alliances are arrangements in which firms combine efforts and resources to jointly pursue a business objective while remaining separate entities. An example of such a practice is airline codesharing, in which allied carriers engage in the cooperative marketing of certain flights. We empirically test for the presence of competitive motives behind such alliances by identifying an incumbent airline's use of codesharing in response to the threat of future entry by a competitor. Using within-flight segment, fixed-effects regressions on panel data from 1998 to 2010, we estimate the impact of exogenous threats of entry on an airline's decision whether to codeshare with a partner on a specific segment. Estimates show that when an incumbent carrier's segment is threatened by a low-cost competitor it is approximately 25% more likely than average to be codeshared with its partner. Further tests show that this effect depends strongly upon the level of market share that the airline has on the segment in question. We interpret this as evidence of a strategic alliance being used to preemptively act in anticipation of future competition.

► We test for the presence of competitive motives behind strategic alliances. ► We estimate the impact of threats of entry on an airline's decision to codeshare ► When an incumbent is threatened it is approximately 25% more likely to codeshare. ► This effect depends upon the level of market share the airline has on the segment.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Industrial Organization - Volume 30, Issue 6, November 2012, Pages 735-747
نویسندگان
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