کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5078869 1477511 2017 47 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Understanding how the functional integration of purchasing and marketing accelerates new product development
ترجمه فارسی عنوان
درک اینکه چگونه ادغام کارکرد خرید و بازاریابی، توسعه محصول جدید را سرعت می بخشد
کلمات کلیدی
ادغام عملکرد بازاریابی خرید و فروش، سرعت نوآوری، توسعه محصول جدید، تجزیه و تحلیل میانجیگری،
موضوعات مرتبط
مهندسی و علوم پایه سایر رشته های مهندسی مهندسی صنعتی و تولید
چکیده انگلیسی
In the context of ever more demanding customers, and companies' growing dependency on external suppliers, the importance of purchasing-marketing integration has been highlighted by recent research. However, further theoretical and empirical development is still much in need. Grounded in Information Processing Theory, we present a model that provides a new breakdown of the components of functional integration and explains how the interaction between them accelerates new product development (NPD). The model was tested on a sample of 141 Spanish firms using structural equation modeling (SEM). The study makes several contributions: It provides empirical evidence of the benefits of purchasing-marketing integration; it identifies its three components: shared information on purchasing, shared information on marketing, and the alignment of decisions, and it uncovers the complete mediation of aligned decisions on the effect shared information has on speed in NPD. Additionally, it contributes to solving the lack of consensus on the conceptualization of functional integration as reported by the literature.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Production Economics - Volume 193, November 2017, Pages 770-780
نویسندگان
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