کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5079511 1477544 2015 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The effect of risk sensitivity on a supply chain of mobile applications under a consignment contract with revenue sharing and quality investment
ترجمه فارسی عنوان
تاثیر حساسیت به خطر در یک زنجیره تامین از برنامه های تلفن همراه تحت یک قرارداد حمل و نقل با به اشتراک گذاری درآمد و سرمایه گذاری با کیفیت
کلمات کلیدی
قرارداد حمل و نقل، به اشتراک گذاری درآمد، زنجیره تامین، تسلط تصادفی، نگرش ریسک، نظریه بازی،
موضوعات مرتبط
مهندسی و علوم پایه سایر رشته های مهندسی مهندسی صنعتی و تولید
چکیده انگلیسی
The paper provides a thorough investigation of the revenue sharing contract format typically used in the mobile applications (Apps) industry. The platform provider sets the level of revenue sharing, and the App developer determines the investment in quality and the selling price of the App. The demand for an App, which depends on both price and quality investment, is assumed to be uncertain, so the risk attitude of the supply chain members has to be considered. Specifically, we focus on how risk-sensitive behavior of supply chain members affects chain performance. The members' equilibrium strategies are analyzed under different attitudes toward risk: averse, neutral and seeking. We show that the retailer's utility function has no effect on the equilibrium strategies, and suggest schemes to identify these strategies for any utility function of the developer. We find that (i) the revenue sharing contract circumvents the double marginalization effect associated with vertical competition and therefore yields the best selling price for the customer; (ii) a decentralized supply chain sometimes performs better than a centralized one; and (iii) a risk-seeking developer may obtain a higher expected profit than does a risk-neutral developer.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Production Economics - Volume 168, October 2015, Pages 31-40
نویسندگان
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