کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5079907 1477554 2014 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Analysis of protection and pricing strategies for digital products under uncertain demand
ترجمه فارسی عنوان
تجزیه و تحلیل استراتژی های حفاظت و قیمت گذاری محصولات دیجیتال تحت تقاضای نا مشخص
کلمات کلیدی
حفاظت از محصول دیجیتال، قیمت گذاری، زنجیره تامین، تسلط تصادفی، نظریه بازی،
موضوعات مرتبط
مهندسی و علوم پایه سایر رشته های مهندسی مهندسی صنعتی و تولید
چکیده انگلیسی

We analyze pricing and protection (digital rights management) strategies in a two-echelon supply chain that consists of a manufacturer and a retailer of digital products. The demand for the legal (non-pirated) product, which depends on both price and monetary investment in protection, is assumed to be uncertain. Three different supply chain models are analyzed: manufacturer Stackelberg, retailer Stackelberg and vertical integration. We show that the retailer׳s utility function has no effect on the equilibrium strategies, and suggest schemes to find these strategies for any utility function of the manufacturer. Further results are obtained under assumptions of either a multiplicative or an additive demand model. We study the players׳ strategies under different profit criteria reflecting different attitudes toward risk-specifically, the Expectation criterion and the Target criterion-and, for each criterion, we obtain the dependence between the pricing and the protection investment. We show that there are situations in which the manufacturer can increase his profit by giving up his leadership to the retailer, even if the power balance is in his favor.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Production Economics - Volume 158, December 2014, Pages 54-64
نویسندگان
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