Mutual impacts of product standardization and supply chain design

This paper deals with two major issues for industries; the product design and the supply chain design. These problems are usually solved separately, but in recent years, approaches were proposed to tackle these two problems together. In this paper, we investigate more precisely the links between the standardization of products or components, and the design of the supply chain. First, we show on a little example that there is a great interest to consider simultaneously these two decisions, and that solving these interdependent problems separately could result in a suboptimal, or even a bad, decision. Then, on a simplified problem issued from an industrial case study, we outline the impact of standardization choices on the structure of the supply chain and the gain that can be obtained from solving the problem as a unique compound optimization model. To illustrate the solutions of the problem, we propose graphics in order to visualize, in function of quantities and/or transportation costs, the best decision for the product standardization and for the supply chain design. Graphics also permit to anticipate the impacts of a variation of either quantities or transportation costs, from a specific situation. Such graphics they could be used in a decision aid tool to help companies in their choices. Finally, we show that costs and supply chain structure are highly impacted.