کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5081010 1477592 2011 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Resale price maintenance for supply chains distributing products with demand uncertainty
موضوعات مرتبط
مهندسی و علوم پایه سایر رشته های مهندسی مهندسی صنعتی و تولید
پیش نمایش صفحه اول مقاله
Resale price maintenance for supply chains distributing products with demand uncertainty
چکیده انگلیسی
This paper explores the economic roles of resale price maintenance (RPM) in supply chains for a specific product, when consumers have taste heterogeneity and the manufacturer faces demand uncertainty. Two transaction schemes within supply chains are compared: (1) RPM, and (2) decentralized pricing in a competitive market environment. With decentralized pricing, a manufacturer loses the incentive to produce a product in categories where the probability that the manufacturer fails to design the product as suitable to public tastes of consumers is high. However, RPM resolves the problem and induces the manufacturer to supply the good, bringing positive surplus to consumers.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Production Economics - Volume 134, Issue 2, December 2011, Pages 375-387
نویسندگان
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