کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5082744 | 1477646 | 2007 | 20 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
New product development in the pharmaceutical and telecommunication industries: A comparative study
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
سایر رشته های مهندسی
مهندسی صنعتی و تولید
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چکیده انگلیسی
This paper provides a comparative analysis of new product development (NPD) practices in the pharmaceutical and telecommunication industries by carrying out a 'two pronged study'. Micro study (with case studies) in the two sectors, respectively to understand the operational issues; macro study (theoretical embeddedness and induction of key themes) to contextualise a strategic understanding of the industry dynamics. Whist the micro study informs and reinforces the contextual understanding for the macro study, the interplay between them has resulted in the development of a conceptual framework, which has been 'empirically guided and theoretically induced'.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Production Economics - Volume 106, Issue 1, March 2007, Pages 41-60
Journal: International Journal of Production Economics - Volume 106, Issue 1, March 2007, Pages 41-60
نویسندگان
Abhishek Gupta, Kulwant S. Pawar, Palie Smart,