کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5082744 1477646 2007 20 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
New product development in the pharmaceutical and telecommunication industries: A comparative study
موضوعات مرتبط
مهندسی و علوم پایه سایر رشته های مهندسی مهندسی صنعتی و تولید
پیش نمایش صفحه اول مقاله
New product development in the pharmaceutical and telecommunication industries: A comparative study
چکیده انگلیسی

This paper provides a comparative analysis of new product development (NPD) practices in the pharmaceutical and telecommunication industries by carrying out a 'two pronged study'. Micro study (with case studies) in the two sectors, respectively to understand the operational issues; macro study (theoretical embeddedness and induction of key themes) to contextualise a strategic understanding of the industry dynamics. Whist the micro study informs and reinforces the contextual understanding for the macro study, the interplay between them has resulted in the development of a conceptual framework, which has been 'empirically guided and theoretically induced'.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Production Economics - Volume 106, Issue 1, March 2007, Pages 41-60
نویسندگان
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