An optimization-based decision support system for strategic planning in a process industry: The case of a pharmaceutical company in India

We describe how a generic multi-period optimization-based decision support system (DSS) can be used for strategic planning in process industries. Built on five fundamental elements - materials, facilities, activities, storage areas and time periods - this DSS requires little direct knowledge of optimization techniques to be used effectively. It is user friendly and requires little knowledge of optimization. Results based on real data from a pharmaceuticals company in India demonstrate significant potential for improvements in revenues and profits.