Discretionary disclosure in the presence of dual distribution channels

► Firms are typically viewed as reluctant to disclose when doing so invites entry. ► Suppliers now can reach customers directly and through retail outlets (dual distribution). ► With dual distribution, suppliers view entrants as a larger threat than incumbent firms. ► Due to shifting allegiances, firms may be more willing to disclose under dual distribution. ► The firm discloses favorable news to the market, and promotes entry at just the right times.