Reduce, reuse, recycle: Acceptance of CO2-utilization for plastic products

Global warming is a central threat for today's society caused by greenhouse gas emissions, mostly carbon dioxide emissions. Carbon dioxide capture and utilization (CCU) is a promising approach to reduce emissions and the use of expensive and limited fossil resources. Applying CCU, carbon dioxide (CO2) can be incorporated as raw material during the manufacture of plastic products. While most of the studies address technical feasibilities, hardly any systematic research on public perception and acceptance of those specific products exists so far. This study empirically investigates the acceptance of CCU plastic products (mattress as example). First, interviews with experts and lay people revealed critical acceptance factors (CO2 proportion, saving of fossil resources, disposal conditions, perceived health complaints). Their relative importance was detailed in two consecutive conjoint studies. Study 1 revealed disposal conditions and saving of fossil resources as essential for product selection, while the products' CO2 proportion was less important. In study 2, potential health complaints were integrated as well as individual levels of domain knowledge and risk perception, which significantly affected acceptance of CCU products. Recommendations concerning communication strategies for policy and industry were derived.