کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5107154 1377568 2017 15 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Looking for a service opening: Building reputation by leveraging international activities and host country context
ترجمه فارسی عنوان
در جستجوی باز کردن خدمات: ایجاد شهرت با استفاده از فعالیت های بین المللی و زمینه میزبان کشور
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
We explore how a country's economic openness impacts firm-level signal interpretation when stakeholders assess firm reputation, arguing that host country norms influence the reference frames of assessors. In more open economies, regional MNCs' international activities are more valued as signals of firm quality-indicating effective cross-border deployment of ownership advantages. Latin America's unique development trajectory has resulted in groupings of both more open and more restrictive countries, creating a valuable setting to test our theory. Further, we suggest that the positive regional MNC impact on reputation is stronger for knowledge intensive business services given high uncertainty levels in such industries.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of World Business - Volume 52, Issue 4, June 2017, Pages 503-517
نویسندگان
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