کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5108364 | 1377653 | 2016 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
CHAID algorithm as an appropriate analytical method for tourism market segmentation
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار، مدیریت و حسابداری (عمومی)
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
Studies of the segmentation of the tourism markets have traditionally been undertaken by regression methods. The need to have a significant number of segments and qualifying variables has led, however, to the use of other procedures of multivariate analysis. CHAID (Chi-square Automatic Interaction Detection), which is more complex than other multivariate techniques, has rarely been used. This study applies the traditional methods of multivariate analysis and CHAID to the same population of tourists visiting a particular destination to compare the quality of the information obtained on tourism market segmentation. The results suggest that the analysis based on CHAID matches the nature of the problem studied better than those provided by discriminant analysis.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Destination Marketing & Management - Volume 5, Issue 3, September 2016, Pages 275-282
Journal: Journal of Destination Marketing & Management - Volume 5, Issue 3, September 2016, Pages 275-282
نویسندگان
Flora Ma DÃaz-Pérez, Ma Bethencourt-Cejas,