کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5108420 1482584 2017 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Does the quality of tourist shuttles influence revisit intention through destination image and satisfaction? The case of Macao
ترجمه فارسی عنوان
آیا کیفیت شاتل های توریستی از طریق تصویر مقصد و رضایت، قصد بازنگری دارد؟ مورد ماکائو
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری گردشگری، اوقات فراغت و مدیریت هتلداری
چکیده انگلیسی
Transportation is a necessity for tourists at a destination. However, empirical evidence of the impact of quality of tourist shuttles on intention to revisit a destination has been lacking. This study contributes to the tourism literature by linking quality of tourist shuttles with intention to revisit a destination and by examining the underlying mechanism. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the analysis of data collected from 282 inbound tourists in Macao reveals that quality of tourist shuttles predicts intention to revisit through two mediators - destination satisfaction and image. The results also show that destination image predicts intention to revisit through destination satisfaction. The findings suggest that destination marketers should strive to maintain high quality tourist shuttle service, specifically in the areas of staff service, efficiency, punctuality, and safety.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Hospitality and Tourism Management - Volume 32, September 2017, Pages 115-123
نویسندگان
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