کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5111321 | 1483485 | 2017 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns
ترجمه فارسی عنوان
اختلال در برابر اختلالات بیشتر: چگونه دکمه تار آمازون تغییر الگوهای خرید مصرف کننده است
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
چکیده انگلیسی
Technology, particularly Self-Service Technology (SST), has reshaped the way an individual interacts with a certain brand or retailer. In 2015, Amazon, known for its progressive usage of technology, launched the Dash Button, allowing customers to remotely reorder products by the mere press of a button. This study aims at understanding the implications of such a tech disruption on the consumer journey from the customer, the retailer and the brand perspectives. In order to investigate the usage of the button and its impact on the overall consumer journey, an Internet survey was devised and completed by 630 U.S. prime users of the Amazon Dash Button. Using structural equation modeling, the findings show that the perceived value of the button positively affects the feeling towards the retailer, hereby Amazon, as well as the level of the shopper's impulsiveness. The findings also show that consumer spending self-control affects negatively the impulsiveness in using the Dash button.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 39, November 2017, Pages 54-61
Journal: Journal of Retailing and Consumer Services - Volume 39, November 2017, Pages 54-61
نویسندگان
Maya F. Farah, Zahy B. Ramadan,