کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5111386 1483489 2017 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Explaining adoption of mobile banking with the theory of trying, general self-confidence, and cynicism
ترجمه فارسی عنوان
توضیح پذیرش بانکداری تلفن همراه با نظریه تلاش، اعتماد به نفس عمومی و بدبینی
کلمات کلیدی
بانکداری تلفن همراه، نظریه تلاش، نگرش های، اعتماد به نفس عمومی، بدبینی،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی
Drawing upon the theory of trying, the present study goes a step further by including two important, but rarely addressed factors in the context of new technology adoption: general self-confidence and cynicism. Both of these variables are considered significant precursors of attitudes, particularly in the context of emerging and developing countries. The data were collected from 557 bank customers and then analyzed using Smart PLS. The findings reveal that intention of adopting mobile banking is determined by attitude toward mobile banking, which in turn is determined by attitude toward success, attitude toward failure, and attitude toward learning to use mobile banking. The last three attitudes are significantly influenced by general self-confidence and cynicism.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 35, March 2017, Pages 57-67
نویسندگان
, , ,