کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5125818 | 1488323 | 2016 | 6 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Sound of a Slogan: Appealing to Audiences in the Global Market
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
Linguistic iconicity is the phenomenon that has become the focus of research in such spheres as philology, psychology, and neurology; it is one of the tools most frequently used to communicate the marketing or inspirational message, as its universal appeal allows reaching wider audiences and causing a predictable desired response of the recipients. The paper deals with the analysis of slogans composed according to three-element pattern in contrastive perspective to establish universal, relatively universal and language-specific manifestations of linguistic iconicity with an aim to consider the challenges in localization of these messages across the working languages (English, Russian, and Latvian).
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 236, 14 December 2016, Pages 125-130
Journal: Procedia - Social and Behavioral Sciences - Volume 236, 14 December 2016, Pages 125-130
نویسندگان
Tatjana Smirnova,