Logistic and Marketing Performances of Logistics Companies: A Comparison between Germany and Turkey

Developments in globalization and increasing foreign trade activities have given the logistics sector a strategically significant status. Formerly logistics companies were considered as companies that only performed transportation activities; however, nowadays the necessity of logistics to perform different functions is understood well. A logistic company's performance measurement is of great importance, since after performance measurement companies can observe what they have achieved and can consider what they have not. Thereby firms obtain an opportunity to learn and correct their failures. Measuring the effectiveness of the activity performed has become a topic of interest to managers in recent years. In this context, it was necessary to decide on how to measure performance. It is observed that various measures and systems are used in performance measurement. In this study, the logistic performances and marketing performances of 153 logistics companies operating in Germany and Turkey were measured and compared. As a result of the analyses performed, significant differences were found between the logistic performances and marketing performances of logistics companies in Germany and Turkey.