Changing Requirements of Competence Building Due to an Increase of Personalized Products

This article discusses the development of Taylorism from classical Taylorism to New Taylorism (Digital Taylorism) and leads to rethinking the development of Taylorism. The increasing individualization of products and shorter product life cycles lead to an increasing demand on the qualification of the workforce in production. With an increasing individualization, conventional methods of capacity-building, especially those based on the principles of division of labor and standardization of work content in production, are becoming impractical and inefficient. New areas of competence must be created in which employees will be able to plan and produce products in co-operation with the customer and handle the sales orders. This inevitably leads to a reversal of Taylorism.