The Empirical Research on the Consumers' Willingness to Participate in E-waste Recycling with a Points Reward System

In this paper, by introducing membership points reward system (PRS) to the E-waste recycling management systems, the E-waste recycling PRS is proposed. Based on the theory of planned behavior and the expectancy theory, a theoretical mode about the consumers' participation in formal E-waste recycling is established, using a points reward incentive system. The consumers' willingness to participate and level of acceptance are investigated through a questionnaire survey, and the feasibility of the new recycling system is evaluated as well. Based upon the questionnaire survey, the factors influencing the consumers' willingness to participate in formal recycling channels with a points reward incentive system are analyzed. The results show that there is a significant correlation between the influence of a willingness to participate in formal E-waste recycling and participating expectancy, subjective attitude, objective environment, and few special consumer characteristics.