کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
552444 | 873229 | 2008 | 11 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: An exploratory study of the selection of communication media: The relationship between flow and communication outcomes An exploratory study of the selection of communication media: The relationship between flow and communication outcomes](/preview/png/552444.png)
This study examined how two communication media (e-mail and instant messaging) affected communication outcomes; and, more specifically, how these two media influenced the relationship between flow experience and communication outcomes. An experiment was conducted on a college campus using 94 student subjects. Communication outcomes were collected using a questionnaire. Data were analyzed using MANCOVA (multivariate analysis of covariance) and discriminant analysis. Playfulness was used as a covariate. The analysis showed that the e-mail group appeared to have higher communication quality and effectiveness. A significant relationship was found to exist between flow and communication outcomes when the communication medium was e-mail; but no significant relationship was found to exist when the communication medium was instant messaging. Playfulness, a covariate, affected the relationship between the media type and communication outcomes.
Journal: Decision Support Systems - Volume 45, Issue 4, November 2008, Pages 822–832