کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
553802 873538 2010 15 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Pricing digital content distribution over heterogeneous channels
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
Pricing digital content distribution over heterogeneous channels
چکیده انگلیسی

The paper considers the pricing and allocation issues of distributing digital contents via Web and P2P channels. Utilizing a game theoretic model, the allocation equilibrium with respect to various business goals is examined. We find that the P2P channel is always under-utilized in an organization, and present an incentive scheme to achieve an efficient channel configuration. Under a market structure with sequential moves, both channels set higher price and collect higher profit. Particularly, the second mover enjoys higher price and market share. A provider with integrated channels will charge a higher price on the Web channel and the Web channel becomes under-utilized.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Decision Support Systems - Volume 50, Issue 1, December 2010, Pages 243–257
نویسندگان
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