Design and evaluation of improvement method on the web information navigation – A stochastic search approach

With the advent of fast growing Internet and World Wide Web (the Web), more and more companies enhance the business competitiveness by conducting electronic commerce. At the same time, more and more people gather or process information by surfing on the Web. However, due to unbalanced Web traffic and poorly organized information, users suffer from slow communication and disordered information. To improve the situation, information providers can analyze the traffic and Uniform Resource Locator (URL) counters to adjust the information layering and organization; nevertheless, heterogeneous navigation patterns and dynamic fluctuating Web traffic complicate the improvement process. Alternatively, improvement can be made by giving direct guidance to the surfers in navigating the Web sites. In this paper, information retrieval on a Web site is modeled as a Markov chain associated with the corresponding dynamic Web traffic and designated information pages. We consider four models of information retrieval based on combination of the level of skill or experience of the surfers as well as the degree of navigation support by the sites. Simulation is conducted to evaluate the performance of the different types of navigation guidance. In addition, we evaluate the four models of information retrieval in terms of complexity and applicability. The paper concludes with a research summary and a direction for future research efforts.