کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
553851 | 873550 | 2009 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Sampling of information goods
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
سیستم های اطلاعاتی
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چکیده انگلیسی
As one of the most commonly utilized marketing tools, free sampling also has its online presence, especially for information goods. In this article, we provide an analytical model to study the economic rationale behind free online samples. We argue that with the development of technologies, a “free sample” is less and less under control of the seller. We find that this trend does not always hurt the seller. Under certain circumstances, the monopolist can be better off with the presence of the free samples provided by third parties. Further, we argue that the decreasing search costs for free samples threaten the effectiveness of advertising.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Decision Support Systems - Volume 48, Issue 1, December 2009, Pages 14–22
Journal: Decision Support Systems - Volume 48, Issue 1, December 2009, Pages 14–22
نویسندگان
Chong (Alex) Wang, Xiaoquan (Michael) Zhang,