کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
554197 | 873701 | 2007 | 13 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: The impact of Web quality and playfulness on user acceptance of online retailing The impact of Web quality and playfulness on user acceptance of online retailing](/preview/png/554197.png)
We investigated the effect of playfulness on user acceptance of online retailing and tested the relationship between Web quality factors and user acceptance behavior. A survey of 942 users of Web-based online retailing was conducted to test our model.The results showed that playfulness plays an important role in enhancing user attitude and behavioral intention to use a site. We also found that Web quality, categorized into system, information, and service quality, had a significant impact on the perceived ease of use, playfulness, and usefulness, and consequently, that it encouraged website use in the context of online retailing.Our study thus provided a balanced and integrative framework for determining Web quality. It enhanced our knowledge of the effect of playfulness, which should help Web practitioners and researchers better understand user behavior in Web-based online retailing.
Journal: Information & Management - Volume 44, Issue 3, April 2007, Pages 263–275