Communication Model for Generalist News Media Websites

This paper presents a communication model to support participation initiatives in generalist news media websites. Within this context, it is proposed a conceptual model and a proof of concept – a Web platform – is presented. The initial goal was to provide an answer to the identified communication gap between the generalist news media and its user community. It is believed that the proposed Web platform can contribute to strengthen the communication and relationship between these two key stakeholders and provide a digital mediation infrastructure between them.