کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
554843 873902 2006 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
An extended self-organizing map network for market segmentation—a telecommunication example
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
An extended self-organizing map network for market segmentation—a telecommunication example
چکیده انگلیسی

Kohonen's self-organizing map (SOM) network is an unsupervised learning neural network that maps an n-dimensional input data to a lower dimensional output map while maintaining the original topological relations. The extended SOM network further groups the nodes on the output map into a user specified number of clusters. In this research effort, we applied this extended version of SOM networks to a consumer data set from American Telephone and Telegraph Company (AT&T). Results using the AT&T data indicate that the extended SOM network performs better than the two-step procedure that combines factor analysis and K-means cluster analysis in uncovering market segments.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Decision Support Systems - Volume 42, Issue 1, October 2006, Pages 36–47
نویسندگان
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