Creative problem solving as sequential BVSR: Exploration (total ignorance) versus elimination (informed guess)

► BVSR theory holds that creativity requires blind variation and selective retention. ► In problem solving, sequential BVSR entails either exploration or elimination. ► Exploratory BVSR occurs when the problem solver begins with total ignorance. ► Eliminatory BVSR occurs when the problem solver begins with informed guesses. ► The two forms operate differently when searching for the most creative solution.