کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
6861046 | 1438964 | 2016 | 59 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Leveraging Microsoft׳s mobile usability guidelines: Conceptualizing and developing scales for mobile application usability
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موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
هوش مصنوعی
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
This research conceptualizes mobile application usability and develops and validates an instrument to measure the same. Mobile application usability has attracted widespread attention in the field of human-computer interaction because well-designed applications can enhance user experiences. To conceptualize mobile application usability, we analyzed Microsoft's mobile usability guidelines and defined 10 constructs representing mobile application usability. Next, we conducted a pilot study followed by a quantitative assessment of the content validity of the scales. We then sequentially applied exploratory factor analysis and confirmatory factor analysis to two samples (n=404; n=501) consisting of German consumers using mobile social media applications on their smartphones. To evaluate the confirmatory factor model, we followed a step-by-step process assessing unidimensionality, discriminant validity and reliability. To assess the nomological validity of our instrument, we examined the impact of mobile application usability on two outcomes: continued intention to use and brand loyalty. The results confirmed that mobile application usability was a good predictor of both outcomes. The constructs and scales associated with mobile application usability validated in this paper can be used to guide future research in human-computer interaction and aid in the effective design of mobile applications.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Human-Computer Studies - Volume 89, May 2016, Pages 35-53
Journal: International Journal of Human-Computer Studies - Volume 89, May 2016, Pages 35-53
نویسندگان
Hartmut Hoehle, Ruba Aljafari, Viswanath Venkatesh,