کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6861050 1438965 2016 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Modeling retweeting behavior as a game: comparison to empirical results
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر هوش مصنوعی
پیش نمایش صفحه اول مقاله
Modeling retweeting behavior as a game: comparison to empirical results
چکیده انگلیسی
Twitter is one of the dominant social media, and the number of retweets is a key analytic descriptor of social media behavior. Unfortunately, there has been limited analysis and investigation of potential theories to explain empirical retweeting results. This paper uses social exchange theory and game theory to analyze a number of different previous empirical behavioral findings. In particular, the paper investigates games and network games between different potential retweeters by analyzing the relationships between their different groups of followers. In addition, cooperative retweeting settings, such as those in the Arab Spring revolutions, also are investigated for games between retweeters. Further, games between original tweeters and retweeters are analyzed using a “tit-for-tat” strategy for retweeting. Finally, this paper examines a game between an original tweeter and a retweeter for the problem of retweet hijacking. Throughout the focus is on modeling and explaining the empirical and anecdotal behavior of tweeters and retweeters using social exchange theory and game theory models.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Human-Computer Studies - Volume 88, April 2016, Pages 1-12
نویسندگان
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