Understanding the role of digital commons in the web; The making of HTML5

We argue that the development of HTML5 represents a new digital commons that prevented the proliferation of proprietary software that took place during the “Web 2.0” period. We claim that the World Wide Web promotes the development of new digital commons due to its own basis as a non-proprietary socio-technological platform. We also conclude that the development of standards and non-proprietary digital technologies is of outmost importance for the future of web business models that are fueled by major digital players.