An integrated intuitionistic fuzzy AHP and SWOT method for outsourcing reverse logistics

- We study a criteria evaluation system for outsourcing reverse logistics (ORL).
- A hybrid SWOT and intuitionistic fuzzy AHP model evaluates strategic factors in ORL.
- Triangular intuitionistic fuzzy numbers are used to model ambiguity and uncertainty.
- The proposed model is validated through a case study.
- Focusing on core business is shown to be the organization's strategic priority.