کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
6948589 | 1451088 | 2013 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
How old are you really? Cognitive age in technology acceptance
ترجمه فارسی عنوان
واقعا چند سالته؟ سن شناختی در پذیرش فناوری
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کلمات کلیدی
سن، سن شناسنامهای، سن شناختی، پذیرش فناوری، خدمات داده تلفن همراه،
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
سیستم های اطلاعاتی
چکیده انگلیسی
With increasing trends toward global aging and accompanying tendencies of (older) individuals to feel younger than they actually are, an important research question to ask is whether factors influencing IT acceptance are the same across individuals who perceive themselves to be as old as they actually are (i.e., cognitive age = chronological age) and those that perceive themselves to be younger than they actually are (i.e., cognitive age < chronological age). We conduct an empirical analysis comparing these two groups in the context of mobile data services (MDS). Our results show that for the “young at heart,” perceived usefulness, perceived ease of use and perceived enjoyment play significant roles in their IT acceptance decisions, whereas for those who perceive themselves to be as old as they actually are, perceived ease of use and subjective norms were significant. Practical implications regarding use of cognitive age as a basis for customer segmentation in IT industries as well as theoretical implications about meaningful age in human computer interaction research are offered and discussed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Decision Support Systems - Volume 56, December 2013, Pages 122-130
Journal: Decision Support Systems - Volume 56, December 2013, Pages 122-130
نویسندگان
Se-Joon Hong, Carrie Siu Man Lui, Jungpil Hahn, Jae Yun Moon, Tai Gyu Kim,